TheWestJet Way: How to Win Christmas, the Internet, and Advertising in 3 Simple Steps.

I love this! We spend so much time bombarded by advertising, it’s refreshing to encounter a company making me feel emotional and hopeful with their marketing effort. Advertising really is a powerful way of communicating and it’s great to see more and more businesses exploring ways to make their marketing effort win-win by boosting sales, brand recognition and identity, while bringing […]

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