TheWestJet Way: How to Win Christmas, the Internet, and Advertising in 3 Simple Steps.

I love this! We spend so much time bombarded by advertising, it’s refreshing to encounter a company making me feel emotional and hopeful with their marketing effort. Advertising really is a powerful way of communicating and it’s great to see more and more businesses exploring ways to make their marketing effort win-win by boosting sales, brand recognition and identity, while bringing […]

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“Happiness is love. Full stop.” 268 men, 75 years, and Harvard University can’t be wrong!

“Happiness is love. Full stop.” That’s the “the straightforward five-word conclusion” of the “seventy-five years and twenty million dollar” recently published about the Harvard Grant Study Triumphs of Experience by George Vaillant The study has followed 268 men since 1938 with the goal of “determin[ing] as best as possible what factors contribute most strongly to human flourishing.” The conclusion is […]

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