TheWestJet Way: How to Win Christmas, the Internet, and Advertising in 3 Simple Steps.

I love this! We spend so much time bombarded by advertising, it’s refreshing to encounter a company making me feel emotional and hopeful with their marketing effort. Advertising really is a powerful way of communicating and it’s great to see more and more businesses exploring ways to make their marketing effort win-win by boosting sales, brand recognition and identity, while bringing joy to people, encouraging kindness and generosity? Here are 3 smiple steps to dominating the internet, making lots of money, and making the world a better place!!

Step 1

Do something generous, kind, and unexpected for someone, or a giant group of people. Remember, though, it’s not always the bigger the better, combining the most heartfelt with the most unexpected is the magical formula!

Step 2

Film the process, haul a friend with you, use your iphone, your android or an old Super8 Camera (although, that may involve tangential film to digital transfer steps that aren’t covered in this 3-step list), get a few teary interviews, layer it all together into a 2-5 min video clip with a catchy title and skip joyfully onward to Step 3!

Step 3

Upload to YouTube, sip some tasty eggnog, and enjoy the warm fuzzy feeling in your heart as the views, and shares rack up.

Happy Holidays!

xo,
Gina-Lily ❤
Advertisements

2 Comments »

  1. Genius – incredibly emotive! Sincere, simple and innovative; exactly what marketing campaigns are failing to achieve in other industries.

    Like

  2. Genius – incredibly emotive! Sincere, simple and innovative; exactly what marketing campaigns are failing to achieve in other industries

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s