TheWestJet Way: How to Win Christmas, the Internet, and Advertising in 3 Simple Steps.
I love this! We spend so much time bombarded by advertising, it’s refreshing to encounter a company making me feel emotional and hopeful with their marketing effort. Advertising really is a powerful way of communicating and it’s great to see more and more businesses exploring ways to make their marketing effort win-win by boosting sales, brand recognition and identity, while bringing joy to people, encouraging kindness and generosity? Here are 3 smiple steps to dominating the internet, making lots of money, and making the world a better place!!
Do something generous, kind, and unexpected for someone, or a giant group of people. Remember, though, it’s not always the bigger the better, combining the most heartfelt with the most unexpected is the magical formula!
Film the process, haul a friend with you, use your iphone, your android or an old Super8 Camera (although, that may involve tangential film to digital transfer steps that aren’t covered in this 3-step list), get a few teary interviews, layer it all together into a 2-5 min video clip with a catchy title and skip joyfully onward to Step 3!
Upload to YouTube, sip some tasty eggnog, and enjoy the warm fuzzy feeling in your heart as the views, and shares rack up.